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A simple but effective tool that you can add to your marketing toolkit is a Press Release. A press release is nothing more than a written statement circulated to the media. They are used to announce a wide variety of news from sales accomplishments, new openings, product developments, and awards.
Press releases can also be a good way of getting a feature story written on your company. A lot of times reporters look to create feature stories about companies they have received a press release from first.
Press releases are very simple in nature but can be very effective in bringing in additional sales to your business. If you haven’t written a press release before don’t be afraid to try it out. If the thought of writing a press release frightens you too much then seek out the help of a professional PR firm or even a freelance writer. Both of these options should deliver a top notch press release for you.
Below I’ve included a link on how to write a press release as well as some examples as to how to format a press release and how one looks. Good luck!
How to Write a Press Release
http://www.wikihow.com/Write-a-Press-Release
Sample Press Release Format
http://blog.prleap.com/archives/sample-press-release-format/
Sample Press Release (Google)
http://www.google.com/intl/en/press/pressrel/20080925_bloombergtv.html
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